Thursday, December 7, 2017

Netherlands November 2017

Image result for VW e-Golf in netherlands


VW e-Golf Shines

November had 1.089 registrations (2.9% share), down 51% regarding the same period last year, this drop is due to the PHEV sales rush of late last year, if we look only at BEVs, sales are up a staggering 200% YoY, helping the BEV share to be at a record 1.8% in 2017, which is the bulk of the current 2.1% PEV market share. 


November crowned once again the VW e-Golf as the Monthy Best Seller award, thanks to a record 324 registrations, being only the third time in the VW BEV career to win such trophy, with the fist having been in May 2016 and the second last October. Also important is the fact that 29% of all VW Golf sales in Holland belonged to the BEV version. How high will the e-Golf go? 500 units/month? More?

Looking elsewhere, positive month for Tesla, with both models reaching the podium, with the Model S registering its best off-peak performance in 4 years (226 deliveries), while the Model X broke its off-peak best result, by delivering 120 units.

Another model crossing the Pond and reaching the Top 5, was the Opel Ampera-e (Euro Chevy Bolt) registering a record 66 units, it seems General Motors is increasing slightly the allocation for overseas markets, but it's still not enough to satisfy the thousands of orders on hold.

Better luck early next year?

Pl
Model
Sales  
1
Volkswagen e-Golf
324
2
Tesla Model S
226
3
Tesla Model X
120
4
BMW i3
76
5
Opel Ampera-e
66

Looking at the YTD ranking, the big news was the VW e-Golf shooting for Third Spot, with the German model now almost certain to win the Best Selling regular-priced (<40.000 €) BEV trophy. Will we see it beat the Tesla crue next year?

Underlining a positive month for Volkswagen, the little e-Up! registered 21 units, the nameplate best performance in 30 months, allowing it to jump three positions, to #16.

Other BEVs are also climbing, with the Rookie of the Year Opel Ampera-e climbing to #8, thus making eight BEVs in the Top 8 , while the Smart siblings both climbed one position, with the ForFour ED now #14 and the ForTwo ED in #24. 

On the PHEV side, the Porsche Panamera PHEV was once again the Best Seller, with 13 units,  and still has potential to steal the 2017 Best Selling PHEV award from Volvo's hands.

In the manufacturers ranking, Tesla is head and shoulders above the competition (34%), while in Second Place we a surprise, with Volkswagen (13%, up 3%) surpassing both BMW (11%) and Hyundai (10%, down 1%) in November, while Renault (8%) is praying for a chance to join the podium.

Pl
Netherlands
Nov.
YTD
%
'16Pl
1
2
Tesla Model S
Tesla Model X
226
120
1.677
1.040
21
13
5
15
3
Volkswagen e-Golf
324
895
11
19
4
Hyundai Ioniq Electric
57
851
10
23
5
6
7
8
9
10
11
12
13
14
14
BMW i3
Renault Zoe
Nissan Leaf
Opel Ampera-e
Volvo XC90 PHEV
Porsche Panamera PHV
Mercedes GLC350e
BMW 530e 
Mitsu. Outlander PHEV 
Kia Soul EV 
Smart Forfour ED
76
52
29
66
5
13
12
11
1
1
11
811
650
506
190
137
123
112
80
78
74
74
10
8
6
2
2
2
1
1
1
1
1
14
17
13
N/A
3
33
31
N/A
7
27
N/A
16
17
18
18
20
21
22
Volkswagen e-Up!
Mini Countryman PHEV
Porsche Cayenne PHEV
T. Prius Plug-In (Gen I&II)
Mercedes B250e
Nissan e-NV200 / Evalia
Volkswagen Passat GTE
21
8
4
11

1

72
71
61
61
57
48
46
1
1
1
1
1
1
1
24
N/A
25
22
20
16
1
23
24
Mercedes E350e
Smart Fortwo ED

3
34
33
0
0
10
38
25
26
BMW 225xe Act Tourer
BMW 330e
1
10
32
30
0
0
11
2 4
27
Audi Q7 e-Tron 
3
29
0
6
27
Volvo S/V90 PHEV
3
29
0
N/A
27
Mercedes C350e 

29
0
4
30

Citröen C-Zero
Others

20
25
169
0
2
38

TOTAL
1.089
8.124
100
       






































Source: RAI Vereniging




Regular Hybrids + Plug-ins Ranking


Pl
Model
Nov. Sales  
1
Kia Niro HEV
547
2
Toyota Yaris Hybrid
422
3
Volkswagen e-Golf
324
4
Tesla Model S
226
5
5
Toyota C-HR Hybrid
Toyota Auris Hybrid
191
191

If we add regular hybrids to plug-ins, the Kia Niro was the surprise leader in November, with 547 units, with two plug-ins (VW e-Golf and Tesla Model S) making the ranking, with only one Toyota Hybrid in the ranking.


Are the Japanese brand hybrids losing momentum?


Tesla Model S & Others


Pl
Model
Nov. Sales  
1
Tesla Model S  
226
2
         Volvo S/V90
207
3
BMW 5-Series
182
4
Mercedes E-Class
144
5
Audi A6
93

Looking at the November sales data, the Tesla Model S managed to end the month ahead of its ICE competitors, the first time is does so in an off-peak month.

A fluke? We will only know next year, but things aren't looking good for the German Three Mary's, as even the Volvo S90/V90 twins outsold them last month.


Tesla Model X & Others



Pl
Model
Nov. Sales  
1
Tesla Model X
120
2
Volvo XC90
37
3
BMW X5
34
4
Jaguar F-Pace
20
5
Porsche Cayenne15

Big SUV's had a big hit with the end of PHEV incentives, to the benefit of the Tesla Model X, which now has the big advantage of being the only model eligible to plug-in incentives, with the American Sports SUV being the only one in this class to sell in significant numbers.

Expect this picture to continue until well into 2018, when the Jaguar i-Pace and Audi e-Tron SUV's arrive, only then we will see some real competition for the American Sports/SUV/Minivan.

4 comments:

  1. Note that a van like the Streetscooter is even not included in this RAI list.

    ReplyDelete
    Replies
    1. Yes, this ranking only covers passenger cars.

      But i can tell you that on the LCV class, the StreetScooter is not only the Best Seller in Holland, but outselling the #2 Nissan e-NV200 by an order of 2 to 1...

      Delete
  2. Hi Jose, not sure to understand the numbers of the first paragraph.
    So we have 2.9% share PEV (PHEV + BEV) for November. Is the 1.8% percent the *YTD* PEV share? What is the 2.1% PEV share then? Maybe the 1.8% share is for BEV only then? /me confused :)

    ReplyDelete
    Replies
    1. 2.9% share in November for PEV;

      1.8% Share for BEVs in 2017;

      2.1% Share for PEVs (BEV+PHEV) in 2017.

      My mistake on the text, will correct it.

      Thanks for pointing that out.

      Delete