Monday, January 11, 2016

France December 2015



Renault Zoe Pushes the Limits 

The French EV market ended the year on a high note, with 3.311 units sold, failing a new sales record by just 100 units, but nevertheless up 40% regarding the same month last year, pulling the YTD EV Share to yet another record, now at 1.41%,significantly above the 0.91% of last year.


Looking at the monthly models ranking, it's business as usual in the leadership, with the Renault Zoe on top, ending the year with new records in France, reaching 1.581 sales in December and 10.566 in 2015, the first time any model passes the 10.000 units barrier in this market.



A mention to the Third Placed Mitsu Outlander PHEV, with 170 units, its best result in 15 months and the fourth consecutive month of growing sales, while at Fifth we have the veteran Peugeot iOn, with 111 sales, the outcome of a sales push by the french brand, which has made it return to 2012 sales levels, and expect it to continue this way throughout 2016.


PlModelSales
1Renault Zoe1.581
2Renault Kangoo ZE e)350
3Mitsubishi Outlander PHEV170
4VW Golf GTE129
5Peugeot iOn 111


Looking at the YTD ranking, the last minute changes occurred in the second half of the ranking, with the VW Passat GTE jumping four positions to #19, while the Mercedes C350e climbed two positions to #27, a somewhat disappointing performance by the three-pointed star model, ending the year in Third in its class, behind the Passat GTE and Volvo V60 Plug-In. Inability of the local importer to get more units from Mercedes?


In the manufacturers ranking, Renault (51% Share) won its Fifth consecutive manufacturers title, followed by Nissan (10%) and Volkswagen (8%, down 1%).

Below, you will find the 2015 Trophy Room:

Best Selling BEV & Small Car: Renault Zoe, 10.566 units. Third consecutive title for the french hatch, this time with a result near its sales potential, representing a 72% jump over the 2014 result.;

Best Selling PHEV & Rookie Of The Year: Volkswagen Golf GTE, 1.687 units. The german model doubled sales regarding the last year Best Seller, (Outlander PHEV, 820 sales) but ended the year losing steam, is the internal competition (Passat GTE) already cannibalizing its sales?

Best Selling SUV: Mitsubishi Outlander PHEV, 907 units. Europe's favorite plug-in ended the year in a discrete #7, but nevertheless it outsold the closest SUV (Porsche Cayenne Plug-In) by a 2-to-1 factor;

Looking at the BEV / PHEV share, PHEV's tripled share, growing from 6% in 2014, to the current 18%, thanks in most part to the Golf GTE / A3 e-Tron cousins, that combined gathered 10% of the market.

In 2016 the Renault Zoe will continue to rule the Hexagon at will, but the race for #2 will be close and with several competitors, the veteran Kangoo ZE will have to defend its position from the 30kWh-reinvigorated Nissan Leaf, the Mitsu Outlander PHEV and the GTE-branded products from Volkswagen. As for sales predictions, i would say that growth will continue, albeit on a more moderate pace, so my guess will be around 35-40k units. 


PlFranceDec.YTD 15%'14Pl
1Renault Zoe1.58110.566391
2Renault Kangoo ZE e)3502.649102
3Nissan Leaf922.21983
4Volkswagen Golf GTE1291.6876N/A
5Bolloré Blue Car831.16644
6
7
8
Audi A3 e-Tron
Mitsu. Outlander PHEV
BMW i3
97
170
39
1.123
907
822
4
3
3
N/A
5
6
9Peugeot iOn111741313
10Tesla Model S97708310
11
12
13
Renault Twizy e)
Porsche Cayenne Plug-In
Kia Soul EV
40
60
74
498
496
485
2
2
2
8
N/A
19
14Goupil e)4044129
15
16
17
18
19
Citröen C-Zero
Nissan e-NV200 / Evalia
Smart Fortwo ED
Volkswagen e-Up! 
Volkswagen Passat GTE e)
75
10
22
13
50
396
362
336
166
157
1
1
1
1
1
14
12
7
11
N/A
20
21
22
BMW X5 40e
Peugeot Partner EV e)
Volkswagen e-Golf 
81
15
3
154
145
125
1
1
0
N/A
17
15
23
24
25
26
27
28
28
30
31
32
33
34
35
36
36
Citroen Berlingo EV e)
Mercedes B-Class ED
BMW i8
Volvo V60 Plug-In e)
Mercedes C350e
Toyota Prius Plug-In
Por. Panamera Plug-In e)
Mitsubishi I-Miev
Mercedes GLE500e
Mercedes S500e
Porsche 918
Opel Ampera
BYD e6
Renault Fluence ZE
Ford Focus Electric
5
7

5
28

5
15
11
3





113
96
87
84
77
65
65
54
39
34
8
6
2
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
16
N/A
21
18
N/A
20
19
N/A
N/A
N/A
27
23
N/A
26
25

TOTAL3.31127.081100



e) Estimate

Source: Automobile Propre; Avem.fr

6 comments:

  1. Peugeot i0n: a fleet massive purchase?

    ReplyDelete
  2. Thanks for the numbers, the german numbers are out too and EVs reached 1.28% market share. This is for the first time above 1%. :)

    ReplyDelete
  3. Hi Jose, from
    http://avem.fr/actualite-immatriculations-des-voitures-electriques-62-1-en-2015-5923.html

    and

    http://www.automobile-propre.com/dossiers/voitures-electriques/chiffres-vente-immatriculations-france/#Ventes_de_voitures_electriques_en_2015

    I seem to only get around 17000-18000 EVs in France. I'm wondering where you get the additional figures from?

    ReplyDelete
  4. I think they only count BEV's (100% electric cars) and exclude LCV's.

    ReplyDelete